PPC (Pay Per Click) is an online advertising model. You pay every time a user clicks your ad. There are many PPC Platforms, such as Google Adwords. All major search engines offer a PPC platform, as well as many common Social Media platforms such as Facebook.
Mobius have research and built a large amount of PPC campaigns for clients from all kinds of industries. As a Google Partner, we enjoy passing on our expertise to deliver results-driven PPC campaigns that drive sales forward but keep costs down. We offer training to any of our clients who want to manage their own campaigns and who want to understand the intricacies of PPC.
Search engine optimisation or SEO has been with us for quite a few years and has grown more prominent for your online marketing strategy every year reaching the point were if you want to be visible in the search engines you have to engage with an SEO campaign to be seen effectively online.
There are thousands of people claiming to be SEO experts, claiming to be able to get you ranked 1 on page 1 in a a matter of days, usually using black hat methods to get you there (black hat = naughty google illegal methods) Don’t be fooled as this short term fix can have catastrophic long term implications for your online visibility. Only engage with reputable experts who know what they are taking about and understand the latest algorithms and methodology.
We have worked on hundreds of SEO campaigns over the years moving our strategy to comply with Google ever evolving algorithms. we will layout realistic goals and explain what we are doing, and why every step of the way providing monthly reports set out in a way you can understand so you can follow the progress to online visibility and ultimately a bigger online audience for your services and products.
Social media has gone bananas in the last 10 years with Facebook, Twitter and various other platforms becoming integral parts of our everyday lives that we can no longer do without or escape from. It was only ever going to be a matter of time before these platforms became the new advertising shop window with access to billions of potential customers across the globe.
Social media marketing or SMM is basically the use of social media platforms to create and share content to help achieve your marketing and branding goals. This has led to huge amounts of money spent by thousands of companies around the world on creating a social media marketing campaign. Some companies now attribute most of there marketing budget specifically to this form of online marketing it has become that powerful.
You can no longer ignore social media, in fact its quite the opposite now. If you want online success you have to engage and embrace social media marketing or you will simply get left behind by your competitors.
We hold various accreditations and can build in most platforms and languages. We pride ourselves in our huge and varied skill set and welcome any challenging projects.
We have one of the largest device testing labs in the UK with over 70 handsets, tablets and PC’s to enable testing across almost all devices, operating systems, and browsers.
We also build Virtual and Augmented reality software using the latest VR headsets to play with this emerging technology and harness its power for the business world by creating innovative solutions for the most forward-thinking businesses.
The Bostonair Group provides recruitment, line maintenance and technical training services to the aviation industry. To the energy industry we provide recruitment services and training courses through Boston Energy. We also provide renewable energy, storage and other low-carbon solutions through Boston Renewables to the commercial sector.
