Give people a compelling reason to sign up
The big mistake that many people make is that they realise they need to build a subscriber list, so they simply add an opt-in box to their website offering ‘free updates’, or a ‘free newsletter’, and they leave it at that. This tactic is not likely to help you build a large list full of people who are excited about what you do. What you really need is to give people a reason to join. In practical terms, you could give away a short e-book, a webinar, a cheat sheet, or even a discount voucher for new subscribers when they sign up. This might seem like it’s going to be really time consuming, but do keep in mind that only have to create this once, and it will continue to work for you well into the future. It also allows you to show off your expertise and give your prospects a real reason to want to work with you further.
Be mindful of the law
The law regarding email marketing differs from one country to another, and it can sometimes be a little ambiguous. Generally speaking though, it’s best practice to ensure that you have the permission of people before you add them to your list (so don’t simply add all of your LinkedIn contacts, for example), and you should require a double opt-in process. When you use the services of an email software provider like Aweber or MailChimp, it’s really easy to automate the entire process, so you can just set it up and then forget about the finer details.
Don’t forget ‘real life’ options
There’s no denying the fact that the internet has opened up so many amazing opportunities for business owners. You have a global audience right at your fingertips, meaning that you can attract email subscribers and potential customers and clients from all around the world. Still though, this doesn’t mean that you should ditch ‘real life’ options entirely. If you’re making an appearance at a trade show or event, for example, take along your laptop so you can collect email addresses. Again, you’ll need to offer some sort of incentive to get people to part with their details – it could be a competition, for example, with a prize that you know attendees would be eager to get their hands on. If you have a physical store, this is also a great opportunity. You could come up with a way to collect the details of your customers when they make a purchase. You’ll also need to make sure you have any necessary promotional materials. Promotional wristbands and lanyards are a good example of this, you can find good deals on these here.
Rather than putting it off for any longer, why not make the commitment today to start building your list of email subscribers? Even businesses with 1,000, 2,000, even 10,000 people on their databases had to start somewhere, and the sooner you take action, the sooner you can start to reap the benefits. Follow these steps, and it could be easier than you think.