Effective Fitness is an East Yorkshire based gym and fitness studio. With state of the art equipment and industry qualified specialist personal trainers Effective Fitness are one of Hull’s leading Fitness Studio’s
Effective Fitness is a leading East Yorkshire gym and fitness studio. They have worked tirelessly to increase their client base throughout the area.
After a recent full refurbishment and the addition of multiple states of the art fitness machines, Effective Fitness decided they want to refresh their brand and redesign their website from the ground up.
After consulting with a few agencies Effective chose Mobius because of our ability to understand the DNA of a business and the effort we put into connecting with our clients and their business goals.
We knew that the project was going to need to create the foundation allowing EF to grow and reach the next level. Another aspiration was the site would continue to act as a portal and shop window for potential members but also personal trainers who would use the facilities with their clients as well.
We started with comprehensive planning including branding workshops, client consultations, mood boards and brainstorming sessions to develop every conceivable idea no matter how crazy it sounded.
From there we started to work on some initial brand concepts designing three for client feedback and as a foundation to develop on. EF was very proactive and hands-on which for us, is absolutely brilliant as it gives us really constructive feedback during this stage.
Once we had the branding sign off and had created the branding guidelines it was on to the website which went very smoothly as the guidelines were excellent as an initial blueprint. We designed and developed a really nice looking and functional website with the capacity for scalability and flexibility but also the ability to showcase all of the current equipment and classes the studio has recently added.
We really enjoyed working with EF and will continue to do so as they grow and go from strength to strength.
This project involved various levels of software and coding. the project was quite complicated as it involved incorporating new brand guidelines.
The new website had to showcase new classes and equipment but also give that feel of a community which EF has pushed with all of their members for years. We think the new website really incorporates their values and ethics as a company.