Blue Earth Diagnostics is a leading molecular imaging diagnostics company focused on the development and commercialisation of novel PET imaging agents to inform clinical management and guide care for cancer patients.
Blue Earth Diagnostics was formed in 2014 and needed a full brand and website to explain the technical medical emerging technology and research they are involved in around the world.
They also needed the website and brand to reflect who they are and to promote there “mission statement”
The site needed to not only connect with medical personnel but other interested parties, not necessarily from the medical industry but still have the ability to portray the relevant information in an understandable way.
We planned the project via a meeting with the client followed by a branding workshop involving key players from Blue Earth. We then started to put some idea’s and concepts together working through to logo designs.
Once we had created a brand the client loved and that met the ethos the company was trying to project, we created brand guidelines for the company to uniform all of its new company branding.
The website involved wireframing some idea’s with the client before moving onto some concepts working across a range of idea’s to meet the company goals. we had to ensure the design was based around UX and allowed the user to navigate simply to any point on the site without any difficulty.
The technologies we use are always thoroughly evaluated and considered in conjunction with the client’s needs and future scalability.
Blue Earth’s website needed to be flexible and scalable but have an excellent and easy to navigate site structure focusing on UX.