Blue Earth Diagnostics

Blue Earth Diagnostics is a leading molecular imaging diagnostics company focused on the development and commercialisation of novel PET imaging agents to inform clinical management and guide care for cancer patients.

The Challenge

Blue Earth Diagnostics was formed in 2014 and needed a full brand and website to explain the technical medical emerging technology and research they are involved in around the world.

They also needed the website and brand to reflect who they are and to promote there “mission statement”

The site needed to not only connect with medical personnel but other interested parties, not necessarily from the medical industry but still have the ability to portray the relevant information in an understandable way.

The Solution

We planned the project via a meeting with the client followed by a branding workshop involving key players from Blue Earth. We then started to put some idea’s and concepts together working through to logo designs.

Once we had created a brand the client loved and that met the ethos the company was trying to project, we created brand guidelines for the company to uniform all of its new company branding.

The website involved wireframing some idea’s with the client before moving onto some concepts working across a range of idea’s to meet the company goals. we had to ensure the design was based around UX and allowed the user to navigate simply to any point on the site without any difficulty.

Testomonial to follow...
Iraj Ali Board Member

THE TECH

The technologies we use are always thoroughly evaluated and considered in conjunction with the client’s needs and future scalability.

Blue Earth’s website needed to be flexible and scalable but have an excellent and easy to navigate site structure focusing on UX.

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Information Is Key

Blue Earth Diagnostics is backed by Syncona Limited, a leading FTSE250 healthcare company focused on investing in and building global leaders in life science.

Blue Earth is made up of industry leaders and experts in the field of radiopharmaceutical development and commercialisation.

THE STATS

Blue Earth Diagnostics are a medical tech company working in cutting-edge fields.

The new website needed to deliver excellent results but retain that professional appearance and structure as would be expected for a company within this field. We worked to ensure both professional and interested parties would understand what Blue Earth was trying to project to its audience.

Blue Earth Diagnostics increased monthly visits on the new website by working with us to map out the best user journey and to ensure every aspect of the website was considered from an SEO perspective and a user's perspective.
The new website was designed and developed to act as a portal and research platform to allow Blue Earth to publicise new developments within their chosen field and to allow this information to be easily accessed.
Seo and Google rankings were a factor in the design process to ensure the new site met Google latest algorithms giving the new site the best possible chance of achieving excellent Google rankings.

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