Our SEO predictions 2014 have come true, well one has.
If you keep up with this blog, and I am sure many of you do, you may remember a previous post where I made my Top 5 predictions for changes in the SEO landscape 2014.
Business Phone Support Schema
This new schema was announced on the 8th April when Google said that they will now support business phone numbers for customer service, technical support, billing support, and bill payment.
For each phone number you can specify certain attributes, for example if it’s toll-free or suitable for the hearing impaired. While you can specify more than these options, Google will choose which ones it thinks are appropriate to show, much like with site link extensions.
Hours of Business
Google have also upgraded the way that hours of business are shown too. you can now include additional markup to address of the business, the phone number, opening hours, and other information. You can even break it out by services or departments, which may be available at the business locations.
Here is an example of how it looks in the SERP result.