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These are Mobius Media’s Top 5 predictions in the ever evolving world of SEO during 2014.
#1 Rich Snippets for local and mobile
Mobile search has been growing on a large scale for a number of years. As a result it makes sense that Google will develop its search functionality to improve the user experience of these users. We believe that Google will do this by improving rich snippets that are displayed on mobile with heavier integration with Google Maps and Google plus.
#2 Google Analytics Paid Model
Last year we saw the emergence of the (not provided) issue in Google analytics. This was caused by Google encrypting its search results. This caused marketers to have to think differently and many agencies began matching up paid search data to overcome this. Although Google Analytics already offers a premium model, we believe that Google will announce a paid service where marketers can access there (not provided) keywords.
#3 Google Plus to become a bigger part of search
Google have being pushing Google plus down our throats for a while now. We recently saw them force the Google plus Comments integration on YouTube. We can expect them to continue this forced integration. We keep being told that Google plus has strong correlations with improved rankings. In truth we see mixed results with no clear evidence of a positive correlation.
Here at Mobius Media, our official position is that Google plus currently does not strongly influence rankings, however, we believe that through the inevitable growth that it will experience as a result of continued forced integration, soon it will. With this in mind it’s best to develop your Google plus now.
#4 The Evolution of Link Building
Despite what Google want us to believe, link building is not dead. Link building has just been refined and developed in order to improve quality outreach. This is better for everyone involved. Link building has become something of a dirty word in the SEO world. The Mantra of “Content is King” is repeated dogmatically. While we agree that content is indeed king and should be the focus, making sure that it is linked back to your site is important. Links from most social media platforms are rel=”nofollow” but they still drive traffic, and traffic drives conversion.
#5 Rel=”Author” Tag
Finally, the rel=”author” and rel=”publisher” tags will become more important as Google’s method of content categorisation will become more advanced and segmented. We believe that this will be achieved via further integration into Google plus. These tags allow Google to verify the author and publisher and theme the content. If it deems that the publisher and/or author are a trusted resource, this is reflected in rankings.
#6 Bing will do nothing
This one is a freebie. We predict that Bing will continue in its mission to loosen Google’s Search domination, but will inevitably fail. The major reason for this is that Bing will fail to bring anything new to the table.