Social Media Marketing
As a business, you now have the opportunity to not only put a face to the service or product you provide via design and branding, you can now add a voice through Social Media.
In the digital age, social media marketing offers businesses the opportunity to engage with their audience via platforms such as Facebook, Twitter, Google+, YouTube, Pinterest and many more. This type of engagement has quickly become the go-to choice of interaction for many customers. 65% of consumers use social media to learn about products and services. We are now stepping outside of the traditional interactions we have come to expect and this gives your business a fantastic opportunity to control the tone of voice used to drive the conversation, not to mention drum up enthusiasm and excitement through offers, competitions and interactive media.
Some businesses are still sceptical about the impact that social media can have on their business – we completely understand this and here’s why:
Before building your social empire you must look at your business goals and how your social presence will tie in with this. The primary goal for most businesses? To sell.
Of course, there is a reluctance to spend time and resources on an area that is not so obviously sales driven.
Here at Mobius Media, we understand exactly how social media can be used to your advantage and we want to show you. Social media is so much more than just an extra platform to sell on – it’s about exposure, interaction and personality. We like to think of it as a spoke in your marketing wheel: alongside content, SEO and email marketing, social media helps your site gain online momentum and when done correctly will push your website continually forward.