Greggs have been the victim of a Google Bomb attack
The popular high street baker has been pranked by internet jokers. They have taken a mocking version of the Greggs logo and added some alterations to the slogan. They took this from a satirical article found on Uncycloedia. We have blurred out any offending words. To see the real image either visit the article or search “Greggs” in Google.
Update: The logo has been take down since the time this article was written.
What is Google bombing?
Google Bombing is the act of intentionally optimising web pages or content to appear for an irrelevant search term. In this case, the image has been optimised for the term Greggs. The knowledge graph has chosen this image as that the image that represents the company Greggs. As the knowledge graph is totally automated, occasionally mistakes like this slip through the cracks.
How Can you fix it?
The knowledge graph picks the image it deems most relevant. As it is automated by bots, it cannot read an image in the same way a person can. There are steps you can take to fix an issue like this. We have resolved this very issue for clients in the past.
1. Report it to Google. This should always be your first action. There is a simple tool for reporting errors in the knowledge graph. In any SERPs page where the Knowledge graph appears there is a feedback option. Clicking this will allow you to report possible errors.
2. Provide the knowledge graph with the right info. The wrong image has been chosen because Google’s algorithm has failed to find a more appropriate image. Usually, this is the image used in Google plus or Google for Business. Linking your site to your Google plus profile using the rel=”publisher” tag will let Google know which is the appropriate image.
What can we learn from this?
As entertaining as these pranks can be, they genuinely effect businesses. This prominent attack on the companies brand name can strongly damage the clients reputation. The main lesson to take from this is that prevention is easier then the cure. Make sure your site is linked up to your Google for Business and Google Plus profiles.