On Friday 25th July saw Google Pigeon, a local search update, take to the sky. It is the largest local search update in some time.
What does the Google Pigeon update do?
Google have confirmed that it does impact local search results, and for businesses that means that rankings and referral traffic are likely to be effected. The update takes advantage of much of Google’s existing search technology such as the Knowledge Graph, spelling correction and synonyms. What the update basically comes down to is improved rankings, judged by distance and location ranking.
For example, if you were to search for “Restaurants in Hull”, Google will now provide more accurate data on restaurants based on our location and rank the listing appropriately by proximity.
What does this mean for businesses?
As mentioned earlier, some local businesses may have already noticed an increase or decrease in web site referrals, leads and business from the change. Across our clients the results have been mostly positive.
What should you do?
As usual these updates are aimed at producing the most relevant results to the user. There is no ulterior motive. As a local business, you should already have some kind of local business listing. If not then it is something you should work on ASAP. These listings are now managed via Google My Business.