Digital Marketing

Digital Marketing offered by Mobius

You’ve got your brand, you’ve got your site. So what’s next?

Digital marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the web. There are three main sub channels of online marketing that utilise different angles to help a business promote themselves online. Below is an outline of the online marketing channels that businesses may integrate into their marketing campaign.


Search engine optimisation aims to increase the visibility and traffic to your website by achieving higher rankings in search engine results. The process of search engine optimisation refers to making improvements to your website, ensuring that it is attractive to the search engines – both in regards on-site content and coding as well as off-site web presence.


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Pay per click is a form of inbound marketing where by advertising is used to promote businesses via advertisements alongside organic search results. Each ad is triggered by a search for a particular keyword and the advertiser only pays when their ad is clicked and user visits their website – hence the name, pay per click.


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Social Media

Social media is all about leveraging online tools that promote sharing and conversations, which ultimately lead to engagement with current and future customers and influencers in your target market.


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