Last week we received a call from the BBC. They invited us to appear on BBC Look North, our local news show in order to give a professional insight on why videos go viral. Unfortunately they had double booked us and we did not get our 15 minutes of fame but it did get us thinking. So, we decided to answer the question in a handy blog.
What is Viral Content?
Viral content is content that has been shared and viewed willingly by an unofficial marketing channel. This could be a graphic, a video or even just an email thread. They are typically spread through social media platforms such as Facebook and Twitter.
Why Does Content Go Viral?
The reason that content goes viral is relatively simple. Whatever the content is, it must invoke an emotional response. It does not matter what emotion is invoked, whether it is humorous response or a sympathetic response.
It’s all about connecting with people
Once a piece of content has effectively evoked an emotional response the next step is relatively natural. People naturally want to share and connect with other people. By sharing content that has invoked an emotional response with others who you believe will also share those feelings, you are attempting to strengthen the relationship. This is way positive content which could be described as “happy accidents” are so popular.
How do businesses use this?
Many businesses attempt to force this viral reaction by intentionally producing content that tries to do this. This is a common tactic used by SEOs and social media marketers. Recently, we have seen infographics become very popular.
Contact Mobius Media today for more information about how you can use these channels to promote you’re business!